ToolShift

Microsoft Clarity vs Smartlook

A side-by-side comparison to help you pick between Microsoft Clarity and Smartlook.

Microsoft Clarity

Free

Free user behavior analytics

Analytics

Microsoft Clarity is a free user behavior analytics tool with heatmaps.

Smartlook

Freemium

Qualitative analytics

Analytics

Smartlook provides session recordings, heatmaps, and event tracking.

Microsoft Clarity or Smartlook: how to choose

Both Microsoft Clarity and Smartlook compete in similar territory. Microsoft Clarity sits in the Analytics category, covering similar use cases.The right choice usually comes down to pricing model, integrations, and how the tool fits the rest of your stack.

If pricing is the main concern, Microsoft Clarity is free and Smartlook is freemium. For deeper comparisons, check the dedicated alternatives page for each tool above.