Matomo vs Umami

A side-by-side comparison to help you pick between Matomo and Umami.

Matomo

Freemium

Self-hosted analytics

Analytics

Matomo is an open-source web analytics platform you can self-host.

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Umami

Free

Open-source analytics

Analytics

Umami is a simple, fast, privacy-focused analytics alternative.

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Matomo or Umami: how to choose

Both Matomo and Umami compete in similar territory. Matomo sits in the Analytics category, covering similar use cases.The right choice usually comes down to pricing model, integrations, and how the tool fits the rest of your stack.

If pricing is the main concern, Matomo is freemium and Umami is free. For deeper comparisons, check the dedicated alternatives page for each tool above.