ToolShift

Hotjar vs Smartlook

A side-by-side comparison to help you pick between Hotjar and Smartlook.

Hotjar

Freemium

Heatmaps and session recording

Analytics

Hotjar reveals user behavior with heatmaps, recordings, and surveys.

Smartlook

Freemium

Qualitative analytics

Analytics

Smartlook provides session recordings, heatmaps, and event tracking.

Hotjar or Smartlook: how to choose

Both Hotjar and Smartlook compete in similar territory. Hotjar sits in the Analytics category, covering similar use cases.The right choice usually comes down to pricing model, integrations, and how the tool fits the rest of your stack.

If pricing is the main concern, Hotjar is freemium and Smartlook is freemium. For deeper comparisons, check the dedicated alternatives page for each tool above.