Hotjar vs Microsoft Clarity

A side-by-side comparison to help you pick between Hotjar and Microsoft Clarity.

Hotjar

Freemium

Heatmaps and session recording

Analytics

Hotjar reveals user behavior with heatmaps, recordings, and surveys.

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Microsoft Clarity

Free

Free user behavior analytics

Analytics

Microsoft Clarity is a free user behavior analytics tool with heatmaps.

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Hotjar or Microsoft Clarity: how to choose

Both Hotjar and Microsoft Clarity compete in similar territory. Hotjar sits in the Analytics category, covering similar use cases.The right choice usually comes down to pricing model, integrations, and how the tool fits the rest of your stack.

If pricing is the main concern, Hotjar is freemium and Microsoft Clarity is free. For deeper comparisons, check the dedicated alternatives page for each tool above.