Google Analytics vs PostHog

A side-by-side comparison to help you pick between Google Analytics and PostHog.

Google Analytics

Free

Website analytics by Google

Analytics

Google Analytics is the most widely used web analytics service.

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PostHog

Freemium

Open-source product analytics

Analytics

PostHog is an open-source suite of product analytics tools.

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Google Analytics or PostHog: how to choose

Both Google Analytics and PostHog compete in similar territory. Google Analytics sits in the Analytics category, covering similar use cases.The right choice usually comes down to pricing model, integrations, and how the tool fits the rest of your stack.

If pricing is the main concern, Google Analytics is free and PostHog is freemium. For deeper comparisons, check the dedicated alternatives page for each tool above.