FullStory vs Hotjar

A side-by-side comparison to help you pick between FullStory and Hotjar.

FullStory

Paid

Digital experience analytics

Analytics

FullStory captures every customer interaction for digital experience analytics.

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Hotjar

Freemium

Heatmaps and session recording

Analytics

Hotjar reveals user behavior with heatmaps, recordings, and surveys.

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FullStory or Hotjar: how to choose

Both FullStory and Hotjar compete in similar territory. FullStory sits in the Analytics category, covering similar use cases.The right choice usually comes down to pricing model, integrations, and how the tool fits the rest of your stack.

If pricing is the main concern, FullStory is paid and Hotjar is freemium. For deeper comparisons, check the dedicated alternatives page for each tool above.